Getty Images has partnered with R/GA to launch a new social media site called The Feed, a service that scans trending topics across the world and automatically pulls in photos from across its wire service as it happens.

The Feed uses Getty's Connect API to scans through the trending topics on Twitter, matching them up to the metadata tags in Getty's database and flowing in galleries of images of events even as they happen that other sites can pick up.

There's also a Twitter account, @FeedMeGetty, which pumps out the most popular image of the top trending topic on the hour, every hour. If you tweet at it with a word, it will return a photograph of that word.