Focus Rally

Website / Game

  • RoleBackend Development
  • AgencyRokkan
  • TechnologyZend Framework, Facebook API

Rokkan had the unique opportunity to partner with Team Detroit, digital think tank – Undercurrent and the producers of The Amazing Race to launch Focus Rally America, a fully interactive cross country road rally, and one of the first socially integrated television campaigns to hit the web.

The rally is directly impacted by its followers and viewers at home as six teams of two compete for a brand new Ford Focus and a grand prize of $100,000. Ford Motors introduced an all new way to drive at CES 2010 with its MyFord Touch technology and its Sync voice command. As the drivers utilize the car’s features to get to their destinations, you can also help your team by following along the live streamed episodes on Hulu, recruiting and voting for your team as the show progresses.